Episode 227: The Importance of Employee Recognition

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Episode 227: The Importance of Employee Recognition

Guest: Eric Watkins, President of Abstrakt Marketing Group

Topics include

  • How do you balance having people recognize others and ensuring the recognition is genuine?
  • Define the different types of recognition:
    • Team chats
    • President’s Club
    • Monthly Awards
    • Dashboards
    • Competitions
    • Compensation structure
    • Giveaways
    • Management one-on-ones
  • What is the difference between recognition and. celebration?
  • How do you structure recognition programs?
  • How does recognition affect engagement?
  • How can recognition prevent “quiet quitting”?
  • What is the role of social media in recognition?
  • Insights from Eric’s journey
  • And more!

To read the Executive Interview from the podcast with Eric Watkins, download the pdf here: https://go.brandonhall.com/Abstrakt_EI_227

Eric Watkins started at Abstrakt Marketing Group in 2012 as an unpaid Operations Intern.

In just nine short years, Eric has gone from an intern to holding a position on the Executive team. Today, he oversees the entire company as the President of Abstrakt Marketing Group. While each role that Eric has held throughout his tenure at Abstrakt has been vital, his role in the restructuring of the Partner Sales division was one of the biggest highlights. He enabled Abstrakt to grow immensely in a sustainable manner with the employee count increasing by 140%. In 2018, Eric Watkins earned Workforce Magazine’s Game Changer award for his contributions to Abstrakt’s culture and in 2022 he was one of STL’s 100 Titans. As the company grows in revenue, leaders like Eric ensure that its culture also progresses. While it’s true that Eric has already accomplished many impressive feats right after hitting the age of 30 and his career is just getting started.


Based in St. Louis, Missouri, Abstrakt Marketing Group is a B2B lead generation company and business growth agency. It offers multi-channel marketing solutions to small- and medium-sized businesses that are looking to grow. Its proven, effective pipeline services and passionate team members have played a key role in its growth over the past 10 years.



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