HCMx Radio 12: Utilizing of Social and Modern Marketing Techniques

Hosts: Rachel Cooke, COO, Brandon Hall Group and Michael Rochelle, CSO & HCM Principal Analyst, Brandon Hall Group.

Guest: Jeff Kristick, President at Meridian Knowledge Solutions, LLC.

In today’s fast pace, rapidly changing, competitive global and multi-generational workforce environments   – development opportunities are a necessity to thrive.   Learning professionals traditionally have developed great content and delivered it to the basic channels that were available and learners registered for courses based on what was mandated or peaked their interest.   It is exciting to see many new ways to market development opportunities and the tools available to communicate the value and maximize its potential reach.

Our guest, Jeff Kristick, President at Meridian Knowledge Solutions, LLC. Jeff oversees all business operations, including global sales, services, customer support, marketing, and product development. Jeff is a learning and human capital management industry veteran with more than 15 years of proven global enterprise software leadership.  Prior to joining Meridian, Jeff held executive positions at Oracle, SuccessFactors, an SAP Company, Plateau Systems. Jeff began his software career at Siebel Systems and Tibco.

During this episode, we spoke about how learning professionals are utilizing social and modern marketing techniques to catch the eye of their students and buyers.

Recorded September 10, 2015